Such issues are gradually being discussed in open forums. http://www.azna.com Well-protected brands all over the world are protected because their name identity possesses special qualities therefore worthy of such status. Panasonic, Rolex and Microsoft ...
I immediately saw signs for The Green Boheme and Azna Gluten Free. Now we're talking! Or hopefully, eating. Green Boheme's table sported decorative kale leaves and menus, but no food. A cheery representative suggested I walk to the cafe to eat.
More explained here www.azna.com Why suddenly the entire advertising trade has declared fear mongering war on ICANN. Why are weak and 'diluted names' only referred to as 'big brands' and not as helpless, injured names on life support?